Petalply Parts Product Launch with John Lindsay of New Breed Furniture
Sunday, May 18th 1:00 pm – 4:00 pm
From the beginning, John Lindsay and Alessandro Paradiso wanted to design a new kind of furniture that let people in on the fun by making their designs accessible to more people. They developed their Petalply Series with the hope of offering unfinished, partly assembled, heirloom quality furniture, complete with the necessary instructional resources, at a wholesale discount. Their slogan has been “love making what you love”, and their aim has been to lead the DIY (do it yourself) community by offering the best products and experience at the best price.
Before doing this, their strategy has been to establish the Petalply Series with select retailers, define a robust MSRP for the finished products, and build relationships with world class commercial customers. They are proud to report that four years into it, they are currently in twenty six of the finest furniture stores nationwide, they have a catalog of over a hundred designs, offered in three standard species (321 sku’s), in nine standard colors (2,889 standard options), and have been working commercially with great companies such as Whole Foods, Google, and Starbucks.
Now, John and Alex are ready to present their products to a larger customer audience, and see their “Network” grow. Petalply Parts will be offered for the first time, starting May 18th, at madelife, in Boulder CO. Co-founder and co-designer John Lindsay will be there to demonstrate New Breed’s method’s for assembling, sanding, and finishing these solid wood pieces. Along with these “knockdown and naked” products, he will be selling New Breed’s own wipe on finish goods. This event is for people who are willing to get their hands dirty (more like oily), their hair dusty, and their spirits super charged with the experience of building karma friendly furniture with a true innovator in wood tectonics.
Please RSVP to email@example.com for this event by May 15th, 2014.