Creative Business


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I want to start a creative agency—how do I secure clients? I have a clothing line designed—how do I launch it? How do I source a production run? How do I manage distribution? How do I sell to national retailors? Or, I want to start a creative agency – how do I secure clients? How do I hire contractors? Sole proprietorship, LLC, S Corp, C Corp— what does it all mean? What basic accounting skills do I need?

Perhaps you are farther along in your creative pursuits and looking to combine your existing skills and launch or bolster a full creative business. madelife is here to support your creative foundation and help you fill in the missing technical, business, or logistic elements. We begin the program with an in-depth orientation where we identify your core questions, ideas, and goals for your Creative Business. Working with a madelife creative team consisting of Mentors, a Coordinator, and additional support staff, we help Accelerants develop overall program goals. Then it’s time to plan the first project. Accelerants develop a strategy for their projects using a pre-project form that outlines goals, resources needed, skills to be developed, and real-world factors such as time, cost, and desired client feedback. Now that the plan is in place, it’s time to start creating!

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madelife is an artist’s launch pad—a team of people who are going to help you DO the creative you.

Brenda Alderete, Music Coordinator

shutter iconCreative accelerants test their creative product and move their business forward. The heart of the Creative Business program is the project sprints completed by Accelerants. During these 1 – 2 week intensive project sprints, Accelerants test their creative product and move their business forward. From producing a prototype, to managing your business books, these projects focus in on a specific topic, skill set, or outcome designed by Accelerants and their creative support team. What better place to launch a creative business then at the center of a Creative Community like madelife with access to a vast amount of talent and resources.

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This is a no B.S. zone in terms of what you know and don’t know.

Angelo Keely, Creative Director

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How do you move forward? So you printed a run of your line and all of the colors were off? Or you hired a contractor and she didn’t work out? How to you move forward?

Instead of getting lost in the emotional highs and lows that come with completing a project, let’s measure each project objectively. Accelerants begin by compiling feedback, both internally from self-assessments and externally from their Mentors, Coordinator, and the greater Creative Community. Accelerants then take this feedback and measure their objective success with tools such as the post-project reflection form to compare project goals with project outcomes and to judge for themselves the success of their projects. Working closely with their creative team, Accelerants leverage the successes and failures of their past projects to refine their plan and pivot their strategy moving forward. This Define, Create, Measure loop helps Accelerants improve their technical and professional skills and develop a creative resiliency that they are able to bring into their career long after the 12-week program is over.


Advance your knowledge in the latest software, hardware, gear, and other technical tools for your creative business.

Improve your time and project management skills

Cultivate a working knowledge of your industry, including marketing, social media, sales, accounting, drafting proposals, and client management.


Physical Product Line
Creative Agency
Lean Startup
T-Shirt Company
Public Events Company
Public Relations


Market Research
SWOT Analysis
Financial Structure
Minimum Viable Product
Social Media Campaign
Brand Development
Business Models